Texas 49-39 win over Texas A&M not only kept the Horns unbeaten season alive, it is one of the top-rated college games on ESPN this season.
The game drew a 3.7 rating and 6.7 million viewers. That was a 20% increase over last years telecast which drew 5.6 million viewers on Thanksgiving night.
This year’s contest is the highest-rated Thursday night football game of the season on ESPN, but that will probably change with tonight’s Rose Bowl showdown between Oregon and Oregon State.

Texas’ win over A&M is the third most-viewed college game on ESPN this year, behind Miami-Florida State (8.4 million) and USC-Ohio State (10.6 million)
Obviously the game was a huge draw around the state. In Austin, the Longhorns win pulled a 27.5 rating, the best for any college game ever shown on ESPN.
In fact, the game set best ever records across the state, pulling an 11.5 rating in Dallas, 12.8 in San Antonio and 13.3 in Houston.
But it is the NFL that is still the National Pastime, and ESPN continues to garner record ratings for Monday Night Football. The New Orleans Saints 38-17 win over New England is the second-most viewed program in Cable TV history.

Drew Brees five-touchdown performance in the Saints 38-17 win over New England was watched by 21.4 million viewers.
The Brett Favre’s vs. the Green Bay Packers set the record with 21.8 million viewers. In fact, just this season MNF has accounted for 4 of the top 10 audiences in cable history.
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FiesoleHorn said:
December 3rd, 2009 at 3:11 pm
We have the same short-week problem next year with Texas Tech set on 11/20. I didn’t enjoy the dead-leg syndrome this year, and I wonder if Mack will try to push the game back to Fri/Sat? These ratings won’t help the argument.
UT_BKC said:
December 3rd, 2009 at 3:33 pm
The deadlegs argument is bullshit. Aggies had a short week too. They had 2 games in 6 days. Not a huge deal.
Let me get this straight. The top 3 games of the season don’t involve a single SEC team?
srr50 said:
December 3rd, 2009 at 3:41 pm
Let me get this straight. The top 3 games of the season don’t involve a single SEC team?
On cable. CBS has seen their SEC package increase by about 20% this year.
n-ea said:
December 3rd, 2009 at 3:44 pm
People need to start playing college fantasy football so the games are more interesting nationwide than they are now. I can’t hyperlink at work, but you can do it on the site below. It’s a little light on options on how you want your league to run. For instance, I’ve used the site to set up a BCS league only and a top 65 Sagarin league, but the commish has to make sure teams are using eligible players.
usports.athlonsports.com
Bob in Houston said:
December 3rd, 2009 at 3:47 pm
We have the same short-week problem next year with Texas Tech set on 11/20. I didn’t enjoy the dead-leg syndrome this year, and I wonder if Mack will try to push the game back to Fri/Sat?
There aren’t more than one or two of the next six years in which there is an open date between the last Saturday game and A&M.
Woody Bombay said:
December 3rd, 2009 at 3:58 pm
Help, I am trapped in a box of italics.
The more people who saw Colt win that game, the better. Heisman-wise.
Bob Loblaw said:
December 3rd, 2009 at 4:20 pm
I have so many words I want to emphasize, but I don’t know how.
Limonjello said:
December 3rd, 2009 at 4:23 pm
Oddly, I have seen my package increase about 20% this year as well.
nordberg said:
December 3rd, 2009 at 4:26 pm
You should see a doctor.
RomaVicta said:
December 3rd, 2009 at 5:00 pm
Cable don’t do well in the Southeast. Gators and giant nutria keep chewin’ on the lines.
Ag_in_TX said:
December 3rd, 2009 at 5:53 pm
Wow, A&M really drew in the viewers!
BEHorn said:
December 3rd, 2009 at 6:06 pm
Comparing NFL games on ESPN to historical cable numbers is a little bit misleading (not a crack on you, srr50). Cable has historically been a second-tier medium. As network audiences diminish, cable audiences grow, and nominally “network” programming — like NFL football — migrates ever more aggressively to cable tiers, the “cable vs network” distinction is going to be rendered essentially meaningless.
If it’s not already.
Woody Bombay said:
December 3rd, 2009 at 6:55 pm
Ag_in_TX,
The legend of Von and the Ten Dwarfs had spread far and wide. Folks had to see for themselves.
srr50 said:
December 3rd, 2009 at 9:33 pm
Comparing NFL games on ESPN to historical cable numbers is a little bit misleading (not a crack on you, srr50).
Actually my point was more about the power of the NFL than comparing cable numbers, although the cable vs. network debate is indeed over. Just ask the BCS.
whoopspat said:
December 4th, 2009 at 6:30 am
When ESPN originally switched over to MNF from SNF they get a slate of shitty games. They seem to be getting better games this year than in past years. Is that just luck or did they change the selection process?