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We Are Texas!

Posted by Scipio Tex on August 26th, 2009 under Football

That’s our new team slogan according to Mack’s twitter feed.

We also told the kids this year’s slogan. It is “We Are Texas!” We are just concerned about what we can control, and that’s how we play.

Don’t confuse this with the We’re Texas advertising campaign we paid 30 million for to some advertising firm staffed with guys driving Mazda Miatas and making quote signs in the air when they say “new media.”

This is completely different. It’s not even close.

The simple act of contracting We and Are into We’re makes Texas sounds exclusive and unapproachable. We’re Texas. Well, la di da. We Are Texas! is hopeful and welcoming, but resolute.

This is a slogan significantly more inspirational than our staff’s golf slogans with their demographic appeal skewed towards 50+ year old WASPs who sport straw hats without irony. Slogans like “Never trust a dago caddy on the back nine” or “Gabardines never go out of style” possess great wisdom but don’t appeal to today’s youth.

Think about it.

We are Texas!

Let’s break this down.

We All of us. That’s you and me. Together. Don’t be shy. Take my hand.

Are A form of to be. Existence. To be, to have been, are now. The word Are is also a genus of moth in the family Arctiidae. Moth. Flame. Fleeting. Symbolism! Conspiracy? Dan Brown book? Bellmont cover up.

Texas A university and a state. A state…of mind? Primary agricultural exports? Cotton, gravel, cattle. Greatest living alumni: Parker Posey.

! Exclamation point. This shows we’re both enthused and quite serious about this. If there were a comma, you’d sit waiting. Don’t get me started on a hyphen or a semi-colon. We Are Texas? was considered but it didn’t seem assertive enough.

We are Texas!

And if any of our players forget our slogan, they need only look down at their jersey. They will see the word Texas and it will prompt them to think, “Hey, I am Texas!” Then looking around at their teammates labled similarly, they will wave their arms in an encircling, inclusive manner and exclaim – We are Texas! We are Texas! All of us. I want to hit someone so hard that their mitochondria explode. Then we’ll go kick the shit out of Louisiana-Monroe 59-7.

We are Texas!

Because we are.

/Bill Little/ And so it was. /Bill Little/

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23 Responses

  1. McG said:

    August 26th, 2009 at 4:36 pm

    I see an idea for a movie here

  2. srr50 said:

    August 26th, 2009 at 4:55 pm

    This is a slogan significantly more inspirational than our staff’s golf slogans with their demographic appeal skewed towards 50+ year old WASPs who sport straw hats without irony.

    I kinda liked our previous slogans — they spoke to me.

  3. Trips Right said:

    August 26th, 2009 at 5:01 pm

    I must say, I laughed louder than I should have at the “gather ’round” imagery. I also laughed because your golf reference will probably get in srr50’s head and give him the shanks for a month and a half.

  4. Parlin Hall said:

    August 26th, 2009 at 5:17 pm

    I think the “We’re Texas” slogan was done pro bono by GSDM.

    But it’s admittedly more pleasing to think of it as costing serious Samolians.

  5. not inclusive enough said:

    August 26th, 2009 at 5:20 pm

    What about everyone in Texas who love the Horns that might have differing grammatical/linguistic preferences? We should include everyone so I propose variations on the theme, such as:

    !Somos Tejas! – for south Texaners

    Wer sind Texas! – for early central Texas settlers

    [asian language symbols] Texas! – UT honors students

    !είμαστε Texas! – that guy who served me the gyro today at Athenian Bar & Grill

    We are and/or were Texas, from the year 1845 to the present! – UT law students

    We is Texas! or We be Texas! – remedial English students

    We Texas! – those who prefer brevity

    I know I missed lots of us but this is a start at least.

  6. Scipio Tex said:

    August 26th, 2009 at 5:22 pm

    Peter Weir Texas.

  7. Mexico said:

    August 26th, 2009 at 5:38 pm

    We WERE Texas, until you gringo pendejos came long.

  8. absolut said:

    August 26th, 2009 at 5:40 pm

    Very original work by M the coach and staff. Me thinks Cleve had a hand(job) in coming up with something so catchy and unique. “Weird” Texas has an Austin ring to it. “Qui r” Texas has a French texty feeling. “Weak home schedule” Texas speaks truth to power. Cronkite is rolling in his grave, and Roy Spence is looking at the overriding royalty possibilities.

  9. HenryJames said:

    August 26th, 2009 at 5:43 pm

    guys driving Mazda Miatas and making quote signs in the air when they say “new media.”

    I think your attack on SailorRipley was uncalled for.

  10. birther said:

    August 26th, 2009 at 5:52 pm

    We were born in The Republic of Texas-question and keep a close eye on all those who weren’t as they could be Sooners, Hawaiians or liberals.

  11. The Buck said:

    August 26th, 2009 at 6:28 pm

    Texas is suck.

  12. Bob said:

    August 26th, 2009 at 6:39 pm

    The “we’re texas” slogan rocked. I liked that fact that it emphasized that we didn’t need a crappy “home of leaders” or “building the future” slogan. we’re texas. enough said.

    I also really liked the commercials. Every other school commercial shows dorky, diverse students doing vaguely academic, scientific things. Our commercial don’t even bother.

    We’re texas.

  13. Vasherized said:

    August 26th, 2009 at 6:45 pm

    null

  14. SkyMonkeyHorn said:

    August 26th, 2009 at 6:55 pm

    For a real Texan it’s “Wear Texas” and a lone star burp.

  15. Dunstan Pearl said:

    August 26th, 2009 at 6:57 pm

    “I want to hit someone so hard that their mitochondria explode.”

    Can’t stop laughing at this.

  16. exuLt said:

    August 26th, 2009 at 7:03 pm

    Whar Texas?

    Thar Texas.

    Yup.

  17. cazadores said:

    August 26th, 2009 at 7:09 pm

    http://www.xr-underground.com/forum/photopost/showphoto.php?photo=3622&size=big&limit=views

  18. txhawk said:

    August 26th, 2009 at 7:30 pm

    “I liked that fact that it emphasized that we didn’t need a crappy “home of leaders” or “building the future” slogan. we’re texas. enough said.”

    you mean like: ‘…what starts here changes the world.’ ?

  19. willytheweevil said:

    August 27th, 2009 at 8:57 am

    Hey scip I am a PR intern about to write my first press release. Teach me how to wrtie please.

  20. Magnificent Bastard said:

    August 27th, 2009 at 9:00 am

    I hope Matthew McConaughey had nothing to do with this…

  21. Vasherized said:

    August 27th, 2009 at 11:41 am

    PB @ BON with a magnum opus on this topic:

    Though abundant resources inarguably provide substantial advantages, they are not self-actualizing, and absent an efficient, highly functional production model their utility is drastically limited.

    Take that, Karl Marx.

  22. utomlinson said:

    August 27th, 2009 at 1:21 pm

    I wonder if we had to pay Marshall any royalties for this one.

  23. russell360 said:

    August 29th, 2009 at 7:16 am

    Texas Monthly gave UT a Bum Steer award a few years back for their “We’re Texas” slogan.
    Apparrently GSDM was originally hired by Tech to advertise their medical school’s clinic.
    There were billboards all over West Texas with “We’re Texas Tech” slogan.

    A few years later GSDM came up with “We’re Texas” for UT ( and charged the university some big bucks ).

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