Baseball Articles
Texas Leads NCAA in Revenue Production
Posted by srr50 on June 16th, 2009 under Baseball, Basketball, Football
Texas Burnt Orange continues to have a green tint to it as the Longhorns generated the most football revenue and total athletics revenue in 2007-08.
Texas took in almost $73 million in football revenue during the 2007-08 school year, as well as a total of $120.3 million in total dollars.
Texas was one of only three programs to produce athletics revenue over $100 million last school year.
Ohio State generated $118 million in revenue last year, while Florida came in with $106 million in revenue.
A quick look at the Top Ten revenue producing programs shows that four are from the SEC, four are from the Big 10 and two from the Big 12.
1. Texas
2. Ohio State
3. Florida
4. Michigan
5. Wisconsin
6. Penn State
7. Auburn
8. Alabama
9. Tennessee
10. Oklahoma State.
Texas continues to be at or near the top of this list on a yearly basis because of the philosophy less is more.
Under Deloss Dodds the Longhorn program has supported the NCAA minimum number of sanctioned sports — 20 — which has allowed the athletics department to be nationally competitive at almost all levels, while also helping to produce the best intramural program in the country.
As for Oklahoma State making the Top Ten revenue list — there is obviously one major factor – or benefactor.
Thanks to the generosity of Boone Pickens, OSU made the Top Ten list, despite making a litle over half of what cross state Rival OU collected in football revenue.
It doesn’t take much digging into the numbers to see where the disparity between the Big 12 North and the Big 12 South is of the biggest concern. It’s hard to generate a competitive balance on the field when the dollars are so out of balance.
Big 12 South
Total Revenue – Football Revenue
1. Texas $120.3 million – $72.9 milion
2. OSU $88.5 million – $23 million
3. OU $77 million – $41 million
4. A&M $74.8 million – $42.5 million
5. Baylor $44 million – $11 million
6. Tech $42.8 million – $20.2 million
Nebraska led the Big 12 North in football revenue, while Kansas brought in more total dollars in 2007-08
Big 12 North
Total Revenue – Football Revenue
1. Kansas $86 million – $15 million
2. Nebraska $78.4 million – $49 million
3. Colorado $56.5 million – $28.7 million
4. Missouri $49 million – $19 million
5. KSU $48 million – $21.9 million
6. Iowa St. $38.6 million – $17.4 million
The gap between Texas and the rest of the league is fairly obvious. Texas generated over $23 million in football revenue that the nearest rival (Nebraska at $49 million). Even with Boone Pickens millions at Oklahoma State, Texas still took in almost $32 million more in total revenue than any other program.
When the current school year’s figures are released, perhaps Texas Tech will be in a stronger position, thanks to the last football season, but the fact that they trail everyone else in the Big 12 South has to be a concern out on the Plains.
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And because you can read AND are from Oklahoma State is why we gave you your own blog.
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admin commented on the blog post MIT Sloan Sports Analytics Conference 2 hours, 45 minutes ago
And because you can read AND are from Oklahoma State is why we gave you your own blog.
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admin commented on the blog post MIT Sloan Sports Analytics Conference 2 hours, 45 minutes ago
And because you can read AND are from Oklahoma State is why we gave you your own blog.
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Great stuff, H.E.
Been very impressed with Baylor so far.
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Nik said:
June 16th, 2009 at 10:48 am
Yet another bragging right for us. Thanks for this. Awesome.
TaylorTRoom said:
June 16th, 2009 at 10:52 am
The list of top 10 football revenue schools has 9 of the most recent successful programs, and Notre Dame. Why does OU lag the others in revenue? For the Sooners that read this blog- is it due to how they count it? Is the Sooner Club revenue counted as something other than football revenue?
I did a little looking and saw that the football season tickets are sold out in Norman. How much does a season ticket cost? What’s the average Sooner Club donation to get tickets?
On the Texas side, our stadium sells about 85,000 season tickets, not counting students. A season ticket costs about $375, which works out to over $31 million. The Longhorn Foundation brings in about $15 – 20 million more.
8straight said:
June 16th, 2009 at 11:12 am
Unfortunately “less is more” has become “less is less” with some of the non-revenue sports over the last few years. Let’s hope some of the good folks who are charge of those sports are motivated by the Ags recent success.
8straight said:
June 16th, 2009 at 11:38 am
Texas may very well lose to ASU today but one thing history has shown us, the Horns wouldn’t lose if they were playing a SEC team.
Minnesotahorn said:
June 16th, 2009 at 11:56 am
Thanks for posting this Srr50. The OU numbers really are curious.
Spider said:
June 16th, 2009 at 12:00 pm
And yet, Ohio State seems to be leading in the streets of Tehran.
Maybe it’s because they can fly … sorta?
G. Meyers said:
June 16th, 2009 at 12:14 pm
Damn, I am not sure we can cover Mike’s bar bill.
Art Vandelay said:
June 16th, 2009 at 12:18 pm
Srr50,
Good stuff as usual. FYI – your information above regarding the North and South has the headings backwards (Football Revenue – Total Revenue)
srr50 said:
June 16th, 2009 at 12:30 pm
Thanks Art, I will correct that.
Duke of Ohio said:
June 16th, 2009 at 12:38 pm
Spider, I think that photo is really from here in Columbus.
douchebag detector said:
June 16th, 2009 at 1:09 pm
there’s alot of jorts in that pic; looks like it’s right outside their stadium…
CrazyJoeDavola said:
June 16th, 2009 at 1:31 pm
More evidence it’s in Columbus: Not a single hot chick to be seen in that teeming crowd.
I’m with 8straight: I would like to see some more success out of the concentration of funds in our down-ticket sports.
There’s no reason, for example, that we shouldn’t be able to field a consistently excellent softball team even without Cat Osterman carrying the entire team.
Spider said:
June 16th, 2009 at 1:51 pm
Spider, I think that photo is really from here in Columbus.
You know, I’m beginning to think you’re right. Looks like Marshall or somebody came to town.
sunburnt orange said:
June 16th, 2009 at 2:02 pm
No way that picture is from Columbus. No one is wearing an Ohio State jersey, too many people around for some piece of furniture to not be on fire, and the women are far too attractive.
Tom W. said:
June 16th, 2009 at 2:21 pm
Was that picture taken in Oklahoma?
BC is the future said:
June 16th, 2009 at 2:50 pm
Texas is the world’s capital for college football. This is it. This is the place. UT-always makes us proud.
Warren Buffett said:
June 16th, 2009 at 3:22 pm
Isn’t this revenue as opposed to profit? So there’s no way that less is more would work.
Mind Mover DrP said:
June 16th, 2009 at 3:31 pm
I beg to differ.
NateHeupel said:
June 16th, 2009 at 8:04 pm
Sooner Club donations are kept separate, Taylor. I honestly don’t know why. It wouldn’t matter anyway. Even I’m not so much of a homer to believe OU could keep pace with UT in every sport or in donations.
That said, much like OU’s recent BCS bowl performances, OSU’s spot in the top 10 is a fraud. They got a gift of stock last year that was worth 57 million dollars at the time. Half of that was supposed to go to OSU’s business school. OSU’s operating budget doesn’t exceed 48 million dollars. Simply put, there is no way their actual revenue is that high.
TaylorTRoom said:
June 17th, 2009 at 3:42 am
I notice that USC isn’t in the Top 10 either. OU is somewhat understandable- it’s the biggest program in the state, but it’s not a large state. USC is different. There are plenty of potential fans, but the west coasters just don’t care as much about college football (and it’s probably less cool to buy the jerseys).
Generally, when a program is winning, you figure that they should be maximizing their revenue. That’s what is interesting about the Ags- they are at their worst competitive position in decades, and just outside the top 10 in football revenue.
Nate, what do tickets cost to Sooner home games? Evidently the season tickets are sold out. I’m curious to compare to the Longhorn and Aggie prices, which average around $60 – 65.
NateHeupel said:
June 17th, 2009 at 6:44 am
OU has sold out season tickets pretty much every year since 2000. Once Bob Stoops gave us Okies some hope in ‘99, we grabbed for tickets like we were going for the last OU t-shirt on sale at Wal Mart.
Last I checked, face value for OU season tickets averages about $75 not including Sooner Club donation required annually just to get tickets.
Spider said:
June 17th, 2009 at 7:24 am
… and the women are far too attractive.
Yes.
TaylorTRoom said:
June 17th, 2009 at 8:40 am
Then I don’t get the $30 million gap in football revenue between Texas and OU. Let’s say that Texas’ larger stadium yields an extra $3 million (10%) in ticket sales. Let’s give Texas an extra $2 million in concessions. Let’s suppose that the Longhorn Foundation provides $10 million more than the Sooner Club provides OU (I expect that is on the high side). Texas leads the nation in merchandising sales ($10 million), so let’s give Texas an extra $5 million. That adds up to only an extra $20 million, and my estimates were all on the high side.
My guess? Maybe OU doesn’t count as much of the Sooner Club revenue as a result of football as Texas does with the Longhorn Foundation receipts.
Faggy Assball said:
June 17th, 2009 at 9:31 am
“There are plenty of potential fans, but the west coasters just don’t care as much about college football (and it’s probably less cool to buy the jerseys).”
Illegals don’t play American football. They also don’t like it when guys in maroon overalls try to pick them up at Home Depot for anonymous sex.
Faggy Assball said:
June 17th, 2009 at 9:33 am
“Then I don’t get the $30 million gap in football revenue between Texas and OU”
Could it be possible that the Texas athletic department is acting as a money laundering hub for my sheep fucking business? That would certainly explain the big boost in revenue numbers.
NateHeupel said:
June 17th, 2009 at 12:32 pm
Taylor, my understanding is that Sooner Club revenue is pooled as a sort of collective revenue for the athletic department. Anyone with an honest mind knows that OU football carries the athletic department in terms of prestige, visibility, revenue, and NCAA violations.
Thus, if you force donors to make their donations to the “Sooner Club” to get their season tickets, and you don’t count it as football revenue, then you can redistribute it to support non-revenue sports without any donor input or oversight.
Ricky said:
June 17th, 2009 at 12:56 pm
If you check the numbers posted at the Dept. of Ed site you will quickly notice it is hard to know who is reporting what where. Kansas has a majority of their athletics revenue ($50M) listed under a general category. Okla State had a similar sum which could be money from Pickens. We only had $23M listed under that heading.
As for the other big sport…Kansas had $14M as revenue from B-ball (the same as their football revenue). I believe we are second with $12M, though I didn’t check all the programs.
Recruiting expenses were generally in the $500K to $800K range and I wouldn’t be surprised if we topped that list. The disparities in the expenses between the schools were much less than I thought they would be.
In a shocking development… « Get The Picture said:
June 18th, 2009 at 2:58 am
[...] from TV contracts and bowl revenues. For comparison, check out the revenue figures from the Big XII. Big 12 South Total Revenue – Football Revenue 1. Texas $120.3 million – $72.9 milion [...]
R.C. said:
June 19th, 2009 at 4:04 am
Baylor and Kansas seem to be outliers in that a rather small percentage of total revenue comes from football. Ricky points out that perhaps this has something to do with how schools report their revenue. Also, as a Baylor fan, I find our football revenue comically low (although a decade and a half of near total irrelevance, combined with a small student body and alumni base, will do that to you).
ISU Athletics: What is reasonable? - Page 3 said:
July 1st, 2009 at 2:34 pm
[...] in the Big XII North is K-State and they even generated more than 10 million more than ISU. Texas Leads NCAA in Revenue Production | Barking Carnival So if you’re going to hold our athletic department to some standard of performance that is totally [...]