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The Flutie Factor & College Enrollment

Posted by Scipio Tex on January 23rd, 2009 under Basketball, Football, Recruiting

Here’s an interesting abstract from Chad McEvoy and the United States Sports Academy assessing The Impact of Elite Individual Athletic Performance on University Applicants for Admission in NCAA Division I-A Football.

Some points of interest:

After Flutie’s Heisman win, Boston College saw an incredible 30% increase in admissions applications

Georgetown University had a 45 percent increase in admissions applicants in the mid-1980’s over a three year period in the wake of three Final Four appearances in the men’s basketball with star player Patrick Ewing

Northwestern University realized a 21 percent increase in applicants in 1995 a year after winning the Big Ten Conference football championship

Gonzaga University saw an increase of 59 percent in admission applicants from 1997 to 2000 following three years of unprecedented men’s basketball success

Data suggest a winning program increases out-of-state enrollment on a relative basis more than in-state

My thoughts?


Kevin Durant doesn’t just help your athletics program

This sort of effect is only concentrated in football and basketball – the only meaningful college revenue sports. Given the nature of basketball, a star player can have an exponentially greater impact than in football (though early NBA entry confounds).

If you want to understand why a small private school will pull out all stops to foster a big-time basketball program and indulge the unsavory world of street agents, runners, and AAU payoffs, you have to look beyond the athletic revenues (which are not inconsiderable): their ability to recruit a robust student body and provide differentiating factors vis a vis their academic/regional competitors depends on it. St Johns and Gonzaga are mediocre academically and extremely expensive but they are able to use big-time college basketball to forge a national identity that belies their actual quality.

Georgetown and Northwestern are interesting – elite academic schools who were able to use the pitch of a total student experience – big time athletics! – as a differentiator for Ivy league level applicants. It works.

I’d love to see an analysis of Duke and Stanford.

As for football, this meta-analysis helps us to understand why a school like Oklahoma would have their school president (and occasionally a governor or senator) meet with a high profile football recruit – though we snicker and roll our eyes at this sort of practice as bush league or small-time, Sooners’ understand what big-time football and visibility does for their total university – particularly in attracting out-of-state kids and cementing in-state dominance over Oklahoma State.

Alumni giving also follows these patterns.

Conclusion

Recruiting elite high profile athletes in high revenue/high exposure sports isn’t just a boon for an athletics program, it can also have a salutary effect on the broader academic institution. Visibility begets interest and applications and more applications gives you the ability to dramatically increase admissions without losing quality or significantly increase quality if you don’t want to increase raw admissions. Either way, it’s a moneymaker and/or a prestige builder.

Not the message any of us are hearing from the “big athletics is anathema to elite academics crowd”, is it?

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32 Responses

  1. Thom Brennaman said:

    January 23rd, 2009 at 3:10 am

    It’s funny that with faculties whose collective mindset regarding economics falls just this side of Marx, you only ever get just the slightest bit of bitching about hugely successful athletic programs. Especially those in attractive locales like the Research Triangle, Palo Alto, Austin and Washington, DC.

  2. Parlin Hall said:

    January 23rd, 2009 at 4:06 am

    “Visibility begets interest and applications and more applications gives you the ability to dramatically increase admissions without losing quality or significantly increase quality if you don’t want to increase raw admissions. Either way, it’s a moneymaker and/or a prestige builder.”

    Provocative post, Scip, and I appreciate you bringing this up. If I could put in my two cents:

    What you say would be absolutely true if the Top 10% rule weren’t in place and if the University had absolute freedom to set tuition. On paper it does have this freedom, but the reality is always in negotiation: two or three legislators usually wind up threatening–successfully–to take back control of tuition.

    We’re almost at cap from the Top 10% rule, so even if we doubled applications we couldn’t enhance the quality of the student body by tapping an increase in apps. If UT were had a freer hand in admissions, and a freer ability to set tuition, the success of the sports programs could indeed be leveraged to enhance the quality of the educational mission. Right now, though, that’s not the case.

  3. uthookem said:

    January 23rd, 2009 at 6:18 am

    I’ve heard rumors that the school is pushing to cap top 10% admissions to 50% of each incoming class. That would be a good plan.

    Hook ‘em!

  4. Bobby Jack Akina said:

    January 23rd, 2009 at 6:52 am

    Scipio is really on a roll lately. Great stuff.

    Coupla notes: it isn’t just a rumor, UT has been openly pushing for a change to the Top 10% rule for the past couple of legislative sessions and will do so again this year. Thus far, they’ve met substantial legislative resistance to any change to the rule.

    Also, UT – or at least the UT System Board of Regents – pretty much has free reign to set tuition rates at whatever level they want. There have been no legislative caps on tuition rates since 2003 and a number of institutions, including UT, have raised tuition signifcantly. There is a strong movement afoot at the Capitol to put new caps on tuition increases.

  5. Big Satan said:

    January 23rd, 2009 at 7:24 am

    I’d love to see a removal of the 10% rule. A 50% cap wouldn’t be bad either. The question is, then what is the determining factor? If it means that more people are highed to review application essays and give individual interviews of potential candidates, I’m absolutely all for this. I’ve met (both during and after college) too many imbeciles who got into UT because of the top 10% rule and were a complete embarassment.

  6. DJ said:

    January 23rd, 2009 at 8:10 am

    I remember being a kid back in the 80’s and I had decided that I was going to go to the University of Miami. I was 8, and knew nothing about Miami except that their football team won a lot of games, and that seemed really appealing at the time.

  7. CallKevin said:

    January 23rd, 2009 at 8:16 am

    Bobby Jack, I don’t believe you’re correct about the tuition rates–the decision was made not to allow individual campuses to raise their tuition, meaning that UT Austin couldn’t raise without impacting UT Arlington. That set a pretty effective cap.

  8. CallKevin said:

    January 23rd, 2009 at 8:19 am

    Non-Economic Societal Impacts of Intercollegiate Athletics

  9. Parlin Hall said:

    January 23rd, 2009 at 8:33 am

    Here’s a link to resources on the UT site. The FAQ link in the menu at left offers a lot of information:

    It’s my understanding that different campus set their own tuition, and are free to charge differently for various majors within each campus.

  10. CallKevin said:

    January 23rd, 2009 at 8:54 am

    http://abclocal.go.com/ktrk/story?section=news/state&id=6596761

    http://www.dallasnews.com/sharedcontent/dws/dn/latestnews/stories/120707dnmetuttuition.2b61e5b.html

  11. Mysterious Package said:

    January 23rd, 2009 at 9:32 am

    Dont we have close to the cheapest tuition in the state at something like $1500 per 3 hr class? I agree that top 10% is briging down the quality of the student body but that is obvious. Either get rid of it or double the tuition that will thin them out and it would still be a bargain to most. Alas, even a $500 increase creates a revolt on the drag. I for one would love to see what happens if they ever do double it…anarchy at its peak full of drag rats that haven’t showed in weeks with some random affiliation to the university would show up protesting the protest.

  12. Bow Shumbuckler said:

    January 23rd, 2009 at 9:50 am

    This article made it finally sink in that it’s the offsean. Crap.

  13. HenryJames said:

    January 23rd, 2009 at 9:50 am

    Doubling tuition is not going to make UT a bargain for very many students.

  14. Dave Bowman said:

    January 23rd, 2009 at 10:21 am

    Why is the Top 10 rule bad? any empirical evidence?

  15. glenn said:

    January 23rd, 2009 at 10:36 am

    i remember crying about the tuition many years ago because my brothers had paid $50/semester, i believe it was, some years earlier.

    when it came for my kids to go i cried again, but really it is a bargain.

    i had several friends from out of state while i was on campus. i asked one one day why he had come all the way to texas to go to school. he told me his dad put him up to it because it was such a good deal. good deal, i said, you’re paying out-of-state tuition. he answered that out-of-state tuition at texas was less than his in-state tuition back home and was a better school to boot. win-win.

    if you want to see the difference a high profile athletic program makes, look at ohio university and university of pennsylvania vs their better known ’state’ cohorts.

    while texas certainly doesn’t need to whip up interest, the excellence the athletic departments represent do a world of good for public relations and positive image all around the country and for bolstering state pride among the better citizens of the state.

    i love it when i’m away at some far flung project and see maybe a hundred people wearing a longhorn to every one wearing the symbol of another bog 12 school. winning is a big part of why that is the case, but winning with honor is even bigger.

  16. uttuck said:

    January 23rd, 2009 at 11:19 am

    Re: empirical evidence against the top ten percent rule.

    At first there was positive results in testing, the 10% rule people were getting similar grades to the others.

    But recently studies have come out showing that the 10% rule kids are doing worse in easier classes than the kids who get in other ways than the 10% rule.

    Some professors have had to start teaching classes more rudimentary than normal to accommodate the 10% students.

  17. Sports Jesus said:

    January 23rd, 2009 at 11:34 am

    We’re not going to protest…We’re not going to protest.

  18. Bobby Jack Akina said:

    January 23rd, 2009 at 11:35 am

    CallKevin, in 2003 the Texas Legislature deregulated tuition, eliminating previous caps on rates. The UT System’s Board of Regents can set tuition for its campuses at whatever rate it wants.

    In the wake of deregulation, tuition shot up quickly, jumping more than 20% at UT-Austin in one year. More recently, the UT System has asked its institutions to keep rate increases to 5%/yr or less.

    UT-Austin also charges markedly different tuition rates across programs. It’s now significantly more expesnive to major in business than liberal arts, for example.

    Based on available evidence, UT-Austin would appear to have room to raise rates even more, possibly a lot more, assuming they don’t want to expand capacity. And, trust me, they don’t want to expand capacity.

    As I noted above, though, the Legislature is making a lot of noise going into this session about capping tuition rates again.

  19. AeroHorn said:

    January 23rd, 2009 at 11:44 am

    It is not that the academia looks askance at athletic success, but they decry the barely disguised “professionalism” of it. They would be very happy if the athletic success is based on an “amateur” system, with the Ivy League being a close example. Currently, you may as well spin-off the athletic department as either a wholly-owned subsidiary or an independent firm under license that competes in the athletic realm with 18-22 year-old athletes. A University-based prep-school to professional sports, if you will; because that industry also needs feeding, as our appetite for sports entertainment seems gargantuan.

  20. Bobby Jack Akina said:

    January 23rd, 2009 at 11:45 am

    Dave – the debate about the Top 10% revolves around a number of related issues. It was originally implemented in response to the Hopwood decision that put an end to most affirmative action practices at UT. That decision has since been rendered moot.

    The availability of empirical evidence depends on which argument for/against the Top 10% rule is in question. We do know that students admitted from the Top 10% do better than other students, even after controlling for other factors, such as test scores. But you’d kind of expect kids who achieved in high school to achieve in college, so the evidence is far from conclusive.

    The biggest issue for UT is that they simply can’t accomodate every student who qualifies under the top 10% rule. The proportion of each freshman class drawn from this pool is now pushing 80% and it’s growing. The university fears it could reach 100% at some point. Right now, if every kid in the Top 10% wanted to go to UT, they’d have a serious problem. They don’t, of course, but the number who do gets bigger every year.

    Of course, one way to address this would be to expand capacity. But UT does not want to do this.

    There are a lot of other considerations, but we’ve already moved well away from the point of Scipio’s excellent post, so I’ll stop.

  21. Bob in Houston said:

    January 23rd, 2009 at 11:55 am

    There is no question in my mind that high D-I athletics is operated with the intent of being the primary marketing vehicle of the school.

    My understanding is that it does not really increase giving (except to athletics), but, as noted, the number of applications often skyrockets.

  22. David McWilliams said:

    January 23rd, 2009 at 12:34 pm

    Sports brings visability. Winning brings visability. Winning at sports brings giving. Not all who givem give just to sports. T. Boone Pickens is noted for giving over $100M to OSU, however, he’s given almost just as much to other areas of the university that arne’t in any way related to athletics. I assume the same could be said for Phil Knight at Oregon.

  23. Scipio Tex said:

    January 23rd, 2009 at 2:47 pm

    Parlin:

    You raise a great point specifically around UT, though my little rant was meant to have a broader thrust.

    For the record, I’m very much opposed to the top 10% rule and I see it as one of the primary obstacles to the UT system resembling the success and prestige of the California UC system – which is one of the few things that California government does right. Actually, the only thing.

    By choosing one or two centerpiece schools, you actually make UT-Dallas, UT-Arlington, UTSA more viable universities with a flood of quality students who were denied the flagship. They are now the equivalent of UC-Irvine/UCSB/UC-Davis – and there’s no shame in those degrees. Tech and Texas State also benefit.

    Instead, we’re sending these kids out of state or to private schools. When I have friends with kids at elite high schools who are getting into Vanderbilt and Duke but getting rejected at Texas, you know the system is deeply flawed.

    Bob:

    I’m not sure if I agree with that, though I must confess that my evidence is more anecdotal.

  24. TaylorTRoom said:

    January 24th, 2009 at 6:11 am

    Great topic. I have never bought into the argument that athletics success doesn’t help the university at large. When you look at this university endowment list (see below).

    You see that most of the wealthiest schools have a tradition of serious athletic success (remember, the Ivys and University of Chicago dominated until 1940). Studies show that there is little correlation between improved athletics and improved giving in the years the sports success happens. There does seem to be a significant connection if you use a 20 – 30 year lag. My theory is that sports success leads to a happier student life, which leads to greater gifts to the schools down the road.

    So why support athletics? Because it improves the student body in the short terms, and improves alumni giving in the long term.

    A side discussion would be about concern for the university’s reputation affecting athletics department behavior. The Ags fired a very popular coach in 1989 because the university was concerned about the impact to their reputation, and their desire (subsequently accomplished) to join the AAU. OU did similarly with Switzer in ‘89, but seems to have backtracked now. A few years ago, I predicted OU was on its way to AAU membership. Now, I doubt it- Boren’s support for the seedier practices is being noticed by other university presidents. I doubt OU cares, though.

    FY05NESInstitutionsbyTotalAssets

  25. NateHeupel said:

    January 24th, 2009 at 11:13 pm

    OU is proof positive of the thesis stated in Scip’s post. The vast majority of the academic improvements achieved at OU over the last 15 years happened immediately following the 2000 national championship. Boren knew damn well that he could ride the coattails of football success to donations to the academic programs, and he did precisely that.

  26. OUsniffsware said:

    January 25th, 2009 at 1:29 pm

    No its proof positiv e that you had to roll you fricken window up on 35 in Norman or they would throw a diploma in your car. Shows how fricken ass backward you were and still are. Back door Bob is a fraud.

  27. Scipio Tex said:

    January 25th, 2009 at 2:22 pm

    OUsniffsware:

    Given the topic, is your contribution a helpful one?

  28. Tommy said:

    January 25th, 2009 at 10:12 pm

    About the UC system. The flagship university is a mess more so than UT. Instead of a top 10% rule they have increase diversity through having quotas for transfer students coming into the university. My friends are TA’s and they notice the difference btw transfer students and students that started at Cal. Additionally, there are fewer resources available to students than at UT.

    I know this because I did my undergrad at UT and I’m at Cal now as a grad student.

  29. BatesHorn said:

    January 26th, 2009 at 6:22 am

    California also has the culture of community college/jc then transfer. It’s largely a money saving method of getting a degree from a UC school at half the cost.

    The 10% rule still blows me away. I graduated from Westlake in the early 90’s and for top students, UT was our safety school. Most top students looked at Ivy’s/Baby Ivy’s/Duke/Vandy after they got their UT acceptance letter, which was virtually automatic.

    Now, as Scipio points out, I know plenty of top Westlake grads that have a better chance of getting in Tufts or Brown than UT.

  30. Scipio Tex said:

    January 26th, 2009 at 10:53 am

    Tommy, I don’t disagree with you (although many Cali JUCOS are comparatively solid schools), but I’d raise three points:

    1. California actually has the novel idea that funding public universities is worthwhile

    2. Cal has 8 good to great public universities because of that; Texas has two. That doesn’t serve the economic needs of our state

    3. Cal’s affirmative action programs (and the ludicrous anti-Asian caps at Cal and UCLA) are probably better than top 10% because at least you can set standards that allow some discretion on the non-AA entrants

  31. Parlin Hall said:

    January 26th, 2009 at 11:14 am

    “the California UC system – which is one of the few things that California government does right. Actually, the only thing”

    Ponch? Jon?

    Stopping speeders to OAK in the name of public safety and order.

  32. Scipio Tex said:

    January 26th, 2009 at 11:25 am

    I only speed in Oakland through Black Muslim bakery drive-thrus.

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