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BCS TV Ratings Up: Attendance Down

Posted by srr50 on January 12th, 2009 under Uncategorized

The five BCS Bowls averaged about a ratings point higher than 2008, despite the fact the the Orange Bowl turned in the lowest TV ratings in BCS history. The other four BCS bowl games all saw increases, with the Texas win over Ohio State making the biggest jump with a 35% increase.

Meanwhile game attendance was down in 3 of the 5 BCS contests. Here is a breakdown of the BCS Championship Series.  A quick note: the ratings number relects the percentage of the total number of TV households in the U.S. that are tuned into the game. The share number reflects the percentage of TV households that are actually in use that are tuned into the game.

Florida’s win over OU drew 3.7 million more viewers than LSU’s demolition of Ohio State in 2008.

The BCS Championship Game: (Florida 24 – OU 14)
Household Rating/Share                         # of Viewers
15.8/25                                                      26.7 million
*This game is the 5th most viewed championship contest since the inception of the BCS in 1998. Aside from the overall numbers, the advertisers are really after the coveted 18-49 age group, and this game pulled a 9.5 rating/25 share, which was about 15% higher than the year before.

Attendance
78,468 were in Miami for the game, which was a little over 1,000 fewer than last year’s contest in New Orleans.

Despite the annual USC blowout over a Big 10 opponent/victim, the Rose Bowl continues to draw the best numbers of any bowl outside the championship game.

The Rose Bowl: (USC 38 Penn State 24)
Household Rating/Share                            # of Viewers
11.7/21                                                         20.6 million
*In the important 18-49 category, the Rose Bowl drew solid numbers with a 6.5 rating/20 share, which was up slightly from the 2007 USC blowout over Illinois. The overall number of 20.6 million viewers was up almost 2 million from the 2008 game.

 Attendance
The Rose Bowl pulls in just over 93,000 fans each and every year.


Texas dramatic last-second win over Ohio State helped the Fiesta Bowl secure the largest jump in TV ratings among the BCS Bowls.

The Fiesta Bowl: (Texas 24 – Ohio State 21)
Household Rating/Share                             # of Viewers
10.4/17                                                           17.1 million
*The clash between the two traditional powers was a terrific boost for the Fiesta Bowl which saw a dramatic 35% increase over last year’s ratings for the West Virginia defeat of Oklahoma. The contest pulled a 6 rating/16 share in the 18-49 age demo. In terms of total viewers, the 17.1 million was almost five million more than tuned in to the 2008 Fiesta Bowl.
Attendance
There were grumblings that Ohio State had a much more difficult time getting rid of their share of the Fiesta Bowl tickets, but overall attendance was 72,047, almost exactly 2,000 higher than the 2008 game between West Virginia and OU.


Utah’s win over ‘Bama was a mixed blessing for Fox in terms of TV Ratings

The Sugar Bowl: (Utah 31 – Alabama 17)
Household Rating/Share                                        # of Viewers
7.8/13                                                                        13.4 million
* In terms of sheer numbers, this game outdrew the Georgia-Hawaii contest of 2008 by over 1.5 million viewers. However, the 18-49 age demo was actually down slightly from that game — with a 4.3 rating/12 share.
Attendance
This year’s Sugar Bowl had 71,872 fans in attendance, which was down 2,500 from the year before.


This year’s Orange Bowl was a disaster from both an attendance and TV ratings standpoint.

The Orange Bowl: (Virginia Tech 20 – Cincinnati 7)
Household Rating/Share                                        # of Viewers
5.4/9                                                                          9.3 million
* This is the bottom of the BCS barrel. It is the lowest-rated BCS Bowl game ever. It’s 18-49 demo number was a 3.0 rating/8 share. And those numbers are almost a third lower than the 2008 game between Virginia Tech and Kansas pulled. Total households was also down over 2.6 million viewers.
Attendance
This game drew only 57,851 fans, which was 22% lower than last year’s attendance of 74,111.

Some Perspective on These Numbers
*In case you are still wondering why the Rose Bowl carries so much clout, remember this: The Rose Bowl is consistently the highest-rated bowl game outside the championship contest, even though it is the only BCS game that is not played in prime time.

* The overall BCS numbers were up this year, but that means it is the second-lowest rated total for BCS games since the inception.

* 2006 set the bar for the individual ratings on the championship game, and overall. The 2006 Rose Bowl is the gold standard for the BCS. The Texas win over USC pulled a 21.7 rating and over 35.6 million viewers. The four BCS games that year pulled an average rating of just over 14. That means that the BCS ratings are down 27% from their peak that year.

* For the advertisers, it is still a very good buy. As bad as the Orange Bowl numbers were, it still finished in the top 20 for the week and in the Top 10 in the target age demo of 18-49.

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8 Responses

  1. Lilia said:

    January 12th, 2009 at 2:43 pm

  2. Lilia said:

    January 12th, 2009 at 2:53 pm

    Damn it!

    BCS Song

  3. CloseToJumping said:

    January 12th, 2009 at 3:16 pm

    Measuring anything by that 2005 season seems silly, but I don’t know crap about advertising. It just seems like holding anything accountable next to an anomaly is a tough thing to do.

    That game won’t be matched again until Texas, ND, USC, or some other massive power faces its mirror and both are undefeated. And then it will be probably need the Rose Bowl setting and guys of the Vince Young, Reggie Bush, Matt Leinart star power level to get it close, at it, or above it.

    That’s a perfect storm that happens once every 10 years at best. On the other hand, one could argue that that happened in the 2004 season with USC and OU playing a disputed MNC with Auburn on the sidelines. Of course, OU doesn’t really carry the same ratings weight as Texas, so maybe not. With that game and Texas/Michigan in the Rose, it would be interesting to know how the ratings did then as well. Is there a link for this stuff?

  4. srr50 said:

    January 12th, 2009 at 3:24 pm

    CTJ: The BCS Website has the basic ratings for all their years.

    That OU USC game only pulled a 13.7 rating while the Rose Bowl game between Texas and Michigan had a 12.4 rating.

    here is the BCS TV ratings link.

  5. CrazyJoeDavola said:

    January 12th, 2009 at 3:46 pm

    Tangential: The nets might be rethinking this whole 18-49 thing

  6. CloseToJumping said:

    January 12th, 2009 at 3:57 pm

    Who draws better than us from a ratings perspective, srr? I am sure ND does, although I don’t know the magnitude. Does anybody else? How much clout do we carry in regard to eyeballs? I’ve always grossly and happily overestimated this in my mind, but it seems like our ratings are ridiculous on a regular basis in the big games.

  7. srr50 said:

    January 12th, 2009 at 8:30 pm

    Who draws better than us from a ratings perspective, srr? I am sure ND does, although I don’t know the magnitude.

    Notre Dame outdraws everyone when it comes to getting fresh eyeballs to the TV set. No other team generates the love/hate that the Irish do.

    They were 6-6 this year, and NBC still saw their ratings jump by over 20% from 2007 for the Notre Dame home games.

    The Hawaii Bowl doubled its TV ratings and added thousands of fannies to the seats this year.

    The Ohio State – Notre Dame Fiesta Bowl of a couple of years ago outrated this year’s game by more than a full ratings point, which translates into 3 or 4 million more viewers.

    If they should ever get a run like ours or USC’s, or Florida, they would produce monster numbers.

    How much clout do we carry in regard to eyeballs? I’ve always grossly and happily overestimated this in my mind, but it seems like our ratings are ridiculous on a regular basis in the big games.

    You have to start out by acknowledging that the Big 10 schools carry a lot of clout, and will draw attention. The Rose Bowl ratings prove that, as do any list of favorite teams and the sales of licensed apparel.

    As for Texas you cannot overestimate the power of Vince Young, you just can’t.

    In 2000 ESPN commissioned a poll among college football fans to see who their favorite football teams were.

    Notre Dame topped the list with 7% naming the Irish as their favorite. Florida State was next with 5.4% and Penn State with 5.2%. Michigan and Ohio State rounded out the Top 5. Texas was 11th with a little over 2% of the fans responding that the Longhorns were their favorite team.

    During the 2007 season, they asked the poll question again. This time the Top five were:

    Ohio State 6.2%
    Notre Dame 6.1%
    USC 4.7%
    Penn State 4.5%
    Texas 4.0%

    In 2001 Texas was not in the Top 10 in the sale of licensed apparel. The year of the VY Rose Bowl, Texas set an all-time record for collegiate licensing sales, and have led the list for the last three years.

  8. Texas_Dawg said:

    January 13th, 2009 at 7:06 am

    In 2000 ESPN commissioned a poll among college football fans to see who their favorite football teams were.

    Notre Dame topped the list with 7% naming the Irish as their favorite. Florida State was next with 5.4% and Penn State with 5.2%. Michigan and Ohio State rounded out the Top 5. Texas was 11th with a little over 2% of the fans responding that the Longhorns were their favorite team.

    In other words, “college football fans”, meaning, “NFL idiots who watch the Jan. 1 bowl games and occasionally some regular season games… when they aren’t at the mall.”

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