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ABC Saturday Night Football Ratings Up 33%

Posted by srr50 on November 5th, 2008 under Football

The ABC/ESPN conglomerate recently made a billion dollar deal with the SEC to lock up a large part of that conference’s TV rights through 2014. They also may be getting ready to jump back into the BCS Championship Bowl Series.

Right now ABC is enjoying a ratings jump of 33% for their Primetime College Football on Saturday nights. They can thank the Texas-Texas Tech game for boosting those ratings.

Last Saturday’s game averaged 8,590,000 households, which made it the fifth most-viewed regular season game in the networks history. It is the most viewed game in two years, since the USC-Notre Dame game of 2006.

Gameday
ABC/ESPN is bullish on the 2008 Longhorns TV ratings.

The game also led ABC to first place in the ratings, both overall and the key 18-34 male demographic. The primetime Saturday night game is now averaging a 4.8 rating and 5,444,000 households this season, up from a 3.6 rating and 4,100,000 households last year.

The USC-Ohio State contest was the highest rated game this year up until Saturday. The Texas-OU contest is easily the highest-rated daytime contest pulling in over 6,000,000 households.

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5 Responses

  1. TaylorTRoom said:

    November 6th, 2008 at 4:31 am

    I am temped to think that the B12 is instructing the refs to be liberal on holding calls, to make the game more exciting and easier to sell. The only thing keeping me from really believing that is that I don’t think the B12 office is that smart.

    The B12 game is very exciting right now. Is there any way to cash in with a new contract?

  2. Last year’s MU/KU game was seventh most watched regular season game in history. Amazing, especially considering the direct markets. The Big 12 is the most exciting conference going.

  3. Bob in Houston said:

    November 6th, 2008 at 9:40 am

    srr, where does the Texas-USC Rose Bowl rank?

  4. srr, where does the Texas-USC Rose Bowl rank?

    Bob, the USC-Texas Rose Bowl pulled a 21.7 rating, meaning 21.7% of all TV households were tuned in.

    It was the highest rated college football game in almost 20 years, since the 1987 Fiesta Bowl between Penn State and Miami.

  5. Terry Johnston said:

    December 6th, 2008 at 5:34 pm

    Please have Brent Musburger speak louder when covering a football game.

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