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UT #1 For 3rd Year In A Row In Merchandise Sales

Posted by srr50 on September 10th, 2008 under Football

The Vince Young Saga has turned into a Soap Opera in Nashville, but for Texas, it is still a box office winner. When Young led Texas to the National Title in 2005, he also took the Horns to the top of the list for collegiate merchandise sales. According to the Collegiate Licensing Company, Texas once again is the leading brand with over $8 million in sales. Texas set the record with almost $8.6 million in the national championship season. For the 2006-07 school year, the Horns racked up over $7.5 million in sales.

CLC owns the rights to over 180 colleges, including most of the BCS schools, with notable exceptions such as USC, Ohio State and Texas A&M.

The Southeast Conference dominates the Top Ten as might be expected.
1. Texas
2. Michigan
3. Florida
4. LSU
5. Notre Dame
6. North Carolina
7. Georgia
8. Alabama
9. Penn State
10. Tennessee

The licensing of collegiate apparel and merchandise is relatively new. Collegiate Licensing Company was started in the early 1980’s by former Tennessee football coach Bill Battle. He was the youngest NCAA head coach in 1970 at the age of 28. He was 59-22-2 in 7 years as the Vols coach (Phil Fulmer played for him), but was fired after consecutive 5-loss seasons.

Battle had played for Bear Bryant at ‘Bama, and he got the Crimson Tide to sign on as the first school to let CLC handle their licensed sales. CLC now oversees the licensed sales for over 180 schools.

Other Big 12 schools in the Top 75

11. Oklahoma
14. Kansas
17. Nebraska
24. Missouri
29. Oklahoma State
30. Texas Tech
34. Kansas State
40. Colorado

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12 Responses

  1. Chooky said:

    September 10th, 2008 at 9:51 pm

    Now I understand why I pay for bottled water in monthly installments at DKR Memorial Taco Bell Death Star Happy Super Cool Fun Times Stadium and Litigious Ego Freak Field. We need the money.

    That being said, there’s no amount of money I wouldn’t pay for an official Johnny Walker jersey. Seriously.

  2. TaylorTRoom said:

    September 11th, 2008 at 3:16 am

    The indispensable UT merchandise items-

    1. The talking pen that plays Craig Way’s Rose Bowl TD call. This picks me up when I’m blue.
    2. A burnt orange knit shirt made of material that wicks out moisture (Nike dri-fit, or Cutter&Buck’s version), because about 15% of our home games are played in sub-85 degree temperatures.
    3. The classic Texas baseball cap- white, with orange bill, and orange block “T”. This 90 year old cap design was good enough for Billy Disch, Bibb Falk, Bobby Layne, Burt Hooten, Roger Clemens, James Street, every Street man-child, Gus, Augie, and it’s good nough for you.

    Not needed-
    1. The bottle opener that plays “The Eyes of Texas”. Thanks, but three of them is enough. Please stop giving them.

  3. 80's guy said:

    September 11th, 2008 at 4:12 am

    All I need is a cool buzz, some tasty waves, and I’m fine.

  4. Parlin Hall said:

    September 11th, 2008 at 4:37 am

    Some minor sociological observations on teamwear:

    1. One day at Disney World would be enough to convince an anthropologist that the US middle class now defines itself largely through its college football affiliations. Compared to twenty years ago, the number of Americans wearing team jerseys, t-shirts, and caps is somewhat amazing.
    2. One day in any European city, summer of 2008, would be enough to convince any Red Sox fan that Bostonians had dispersed across the Globe, en masse.
    3. One simple “¿Qué?” from any of the Chowd-geared Europeans quickly disabuses one of the notion that these folks have strong feelings about baseball.
    4. Good travel advice: refrain from flashing the horns at someone abroad until you’re certain they understand the Texas gear they’re wearing. A tip: cough the name “Mackovic” repeatedly until you get a response.
    5. If you fail to heed this travel advice, prepare to be pummeled by gangs of angry cuckolds who support Real Madrid.

  5. BRAGGonUT said:

    September 11th, 2008 at 5:35 am

    The talking pen that plays Craig Way’s Rose Bowl TD call. This picks me up when I’m blue.

    I prefer the bottle opener that plays that Rose Ball call.

  6. BRAGGonUT said:

    September 11th, 2008 at 8:08 am

    How about the fact that the University Co-op is #1 local liscensee in the country? Wow.

  7. Black Scholes said:

    September 11th, 2008 at 8:37 am

    When we went down to LA for the Michigan Rose Bowl game, the Rose Bowl vendors told us they had never seen anything like the Texas fans, that we bought everything not nailed down. Wisconsin fans were a distant, distant second. As I negotiated for his stained-but-authentic official Rose Bowl smock, I reminded him that Texas playing in the Rose Bowl was a once-in-a-lifetime opportunity for us. Some dude strolling by in an authentic #10 Nike Dri-Fit Teamwear Texas jersey disagreed.

  8. Bob in Houston said:

    September 11th, 2008 at 8:44 am

    Chooky nails it, except that I’m not big on the Johnny Walker jersey. I have my own Bret Stafford No. 10, though (a gift).

  9. MilkmanDan said:

    September 11th, 2008 at 12:24 pm

    Be thankful you don’t have to spin it like Bill Byrne:

    “Officially licensed collegiate branded merchandise generates a lot of income to colleges and universities across the nation. Did you know the third most licensing revenue nationally is being generated from sales of Victoria’s Secret and their sales of an exclusive Pink Collegiate Collection?”

    http://www.aggieathletics.com/genrel/091008aaa.html

  10. Bob in Houston said:

    September 11th, 2008 at 12:37 pm

    I thought you were joking, but no…

  11. BoomerFreakinSooner said:

    September 11th, 2008 at 12:44 pm

    Never a shortage of Texas guys needing an oil-change shirt, or a shirt for wipin’ off the pole before your sister uses it (’cause dad taught you to), or a back-up for ridin’ on back of the trash truck.

  12. UTtuck said:

    September 12th, 2008 at 6:56 am

    I’m sorry BFS, but did you just insinuate that UT fans are low class? A Sooner fan just insulted UT fans for being low class? Next thing I know the USSR is going to laugh at the US for it’s economic downfall in the 80’s and NSYNC (you know the one BFS) is going to make fun of my choreographed dancing in their comeback tour.

    Luckily my Dad grew up in a trailer park, so I have some sympathy from where you are coming from. Still, what a world we live in.

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